Multichannel for success: Greater visibility for B2Run
To specifically increase the reach and number of participants in B2Run, we implemented an eye-catching multichannel campaign. The aim was to directly address sports enthusiasts in the region, significantly increase the visibility of the event, and measurably promote registration.
Four effective ad formats were used: advertiser content, NetAds, e-paper interstitials, and an attention-grabbing newsletter teaser. Through the strategic combination of editorial integration, high-reach display advertising, and direct communication in our newsletter, we were able to make the event visible at all relevant digital touchpoints.
The result: maximum attention, a strong presence in the target group, and a significant increase in participant numbers.
In the following video, you can see how the individual components of the campaign were implemented and how the formats interacted optimally.
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Big events need a strong media presence—and that's where we come in. With well-thought-out multichannel strategies, creative advertising formats, and precise targeting, we develop campaigns that are not only visible but also effective. Let's work together to put your project in the fast lane.
