Maximum visibility for the spring sale – print and digital perfectly combined
For our client Rosskamp Rollladen + Sonnenschutz GmbH, we implemented an integrated campaign that effectively combined print and digital media:
Maxi-Panorama meets NetAd.
The starting point was an eye-catching spring promotion with a limited run. The goal of the campaign was to achieve maximum visibility among the relevant target group in the shortest possible time.
The intelligent integration of high-quality print placements with targeted digital distribution created a strong cross-media presence with high brand recognition. In particular, the regional targeting strategy ensured that the message reached exactly where potential customers needed to be reached.
The combination of large-scale attention in print and precise digital reach resulted in a campaign that significantly exceeded the guaranteed reach figures.
Additional placements in high-quality editorial environments further strengthened the trust, credibility, and relevance of the advertising message.
The result:
A successful campaign with high visibility, strong regional impact, and measurable performance.
The following video provides a concise overview of the strategy, implementation, and results of this successful collaboration.
Ready for your own success story?
This best-practice example demonstrates the potential of a strategically planned digital campaign—even for companies that have previously relied exclusively on traditional forms of advertising. With the right guidance, a clear target audience strategy, and eye-catching ad formats, measurable success is achieved. Would you also like to reach new target audiences, increase your brand awareness, and achieve sustainable growth? We’ll guide you from the initial idea through to the successful implementation of your campaign—data-driven, creative, and with a clear focus on results. Let’s write your next success story together.
